Is Skiing nowadays defined by Social Media Skills?




For me skiing is a way to express myself and a way to escape all the daily stress and routine. Skiing should be an opportunity to get close to nature, to explore your surroundings. But in fact, it is not only about skiing anymore. It is about how you act on Instagram or Facebook or Twitter.


Nowadays, skiers are just defined by how many followers they have or how many likes they get on a post within a couple of minutes. The more likes and followers you have, the more attractive you are for potential supporters. That stresses me out because I am also trying to get more and more. Is that the right way to present yourself?


Back in the days people got skis and stuff because they were freakin` good skiers, friendly, always up on the mountain presenting the products.. You were sponsored because you were good not because you had thousands of followers on Instagram and can work with Photoshop and so on.


Sure, social media is part of the game, if you want to continue with your passion you have to interact in some ways. It is totally cool to post pics of your daily adventures or to do some Stories, but it is not OK to be defined by your followers, likes and so on.


Skiers today are more or less bloggers: we blog about our adventures, we show how great everything is even though it is not, we annoy buddies to take a picture for our feed or our sponsors, we buy camera gear to produce mind-blowing clips or pics just to have an awesome feed and content sponsors can use mainly for free. Is that correct?


Do we put hours and hours into that to just to get free stuff? How should we make our living out of it? How should we get benefits out of it?


In fact, we forgot the reason why we are skiing, why we are out there in the mountains, why we explore our backyard: because we freakin` love it, because we are good at it, because we cannot imagine anything better. People who are feeling like that and living like that are way more precious than people with thousands and thousands of followers on Instagram because they just take that one who pays the most and don`t even stand behind the product. People who are out there and love it to the fullest are a huge support for every company because they are going to bring in input to help the company to get better and better.


We are not out there because of social media we are out there because we love it. And no one involved in that game is able to say: I am different, I do not act like that. We ALL are in that game.

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Kommentare: 1
  • #1 (Mittwoch, 07 März 2018 17:10)

    Well... first of all, good read. I'd like to see that I fully agree and that you are totally right with everything you are saying but I can't. Skiing has become too big to simply support the "hard core", whatever that is. It is not about the feeling or style anymore, it is about money and someone with no followers, that has made no real impact on the local community or whatsoever is not a valuable target for a brand to support. It is utter bullshit, it isn't fair, it is out of context but it sadly IS reality. I am working as a photographer with some really good people in this industry and it took me a while to get to that point and if I have learned anything from people like Eric Hjorleifson or others, it is that you absolutely have to know who you are and how much you weigh in money. Now this might be a stupid thing to say but if a company supports you with products, without paying for your trips (not even gas money), uses all of your created content for free and has no obligations to change that behaviour in the near future... leave that company. I know it hurts, I know that equipment is fucking expensive and I know that it will not be easier to find a new company to support you but it is absolutely worth it. If you would be out there anyways, even without anybody supporting you in your quest for the perfect line, what is the point of tying knots with a company that doesn't appreciate what you're doing in the first place?

    Anyways these are just my 2 cents on that matter and it is just a different point of view on that topic.

    For myself, I only have 437 followers and I couldn't care less about it but I damn sure know that there are people out there who wouldn't have a sponsorship without all their social media hype.

    Keep up the good work and stay true to your values.